Join The Movement: Trust The Bum

Sun Bum, the beach-loving, sun-kissed brand we all know and love, has been keeping us safe under the sun for years. But their latest campaign isn't just about slapping on some sunscreen and calling it a day. It's all about embracing the fun, carefree vibe that comes with enjoying a day in the sun—while still being totally serious about sun safety.

 

So, what does it really mean to TRUST THE BUM?

 

COMMUNITY

The Sun Bum community is a laid-back, fun-loving crew of sun-seekers, surfers, and outdoor enthusiasts who vibe with good times and sun safety. It's all about sharing the joy of sunny days, protecting your skin, and living life with a carefree attitude, while connecting over shared adventures, positive energy, and a love for the beach-y lifestyle.

 

COMMITMENT

MEET THE OGs. The original team of Sun Bum whose mission has always been to create products to protect the ones they love. This commitment has grown organically as the Sun Bum family evolved too. The line has expanded from the original Sun Care, to Baby Bum, and the newest Sun Bum Kids. All made with the same love and commitment to creating only the best sun protection.

 

CALL TO ACTION

"Trust the Bum" isn't just a tagline—it’s a lifestyle. It's a reminder to be smart about sun exposure and to always have fun while doing it. Sun Bum’s mission is to help you take care of your skin so you can enjoy those golden rays without worrying about harmful effects. After all, no one knows the sun like a bum!

So, next time you hit the beach, remember to "Trust the Bum"—and we mean that in the best way possible. Sunscreen, sunglasses, and a carefree attitude are all you need for a fun, safe, and sun-soaked day. Let Sun Bum be your guide to sun protection, because, after all, when it comes to skin, you really can’t afford to mess around.

XOXO,

Team Parasol Y Mar