Hey, Bum lovers! 🌞 It’s time to talk about something super important: skin cancer awareness. You know we’re all about fun in the sun, but we want to make sure you’re protecting that beautiful skin of yours while you’re out there catching rays. That’s why we’re beyond excited to launch our new Trust the Bum campaign — because trust us, your skin deserves the best!

Sun Bum, the beach-loving, sun-kissed brand we all know and love, has been keeping us safe under the sun for years. But their latest campaign isn't just about slapping on some sunscreen and calling it a day. It's all about embracing the fun, carefree vibe that comes with enjoying a day in the sun—while still being totally serious about sun safety.